Asset Renamer

Upload assets and rename them following BA naming conventions

ℹ️ Only applies to META files. NOMETA files use channel from folder structure.

Click to upload or drag and drop

Files, Folders, or ZIP archives

Supported: JPG, PNG, GIF, MP4, MOV, HTML, ZIP

Naming Pattern

BA_[CAMPAIGN THEME]_[MESSAGE TYPE]_[VERTICAL]_[AD TYPE]_[CHANNEL]_[MONTH]_[YYMMDD_##]_[SIZE]

Required Folder Structure

META (3 levels): vertical/message_type/campaign_theme
Example: Casino/META/ADVD2

NOMETA (4 levels): vertical/message_type/campaign_theme/channel
Examples: Casino/NOMETA/ADVTR/DisplayAds, Casino/NOMETA/ADVTR/StaticAds

Supported channels: DisplayAds, StaticAds, X, CTV, META (or lowercase: display, static, x, ctv, meta)

Output Structure

The downloaded ZIP will preserve your folder structure with renamed files inside each folder.

BA: Client identifier (always "BA")

CAMPAIGN THEME: Extracted from folder structure (e.g., ADVD2, ADVTR)

MESSAGE TYPE: Extracted from folder (META → BRAND, NOMETA → BONUS)

VERTICAL: Extracted from folder (Casino → C, Sports → S, Lotto → L, Horses → H)

AD TYPE: User selectable (STC=Static, DYN=Dynamic, VID=Video)

CHANNEL: For NOMETA, extracted from folder (4th level). For META, user selectable

MONTH: User selectable (JAN, FEB, MAR, etc.)

YYMMDD_##: Auto-generated date + sequential number (e.g., 251103_01, 251103_02)

SIZE: Image dimensions (e.g., 1920x1080). For NOMETA, ALWAYS included. For META, excluded only if channel is "meta"